Friday, November 19, 2010

Skoda launches Yeti







Skoda's Yeti SUV has been launched. It has the familiar 140PS 2.0-litre common-rail TDI CR engine that does duty in the Laura under its hood mated to a six-speed transmission and the fourth-generation Haldex four-wheel drive system that is present on the Superb. The ARAI fuel efficiency figure is 17.67kmpl. Skoda is targeting sales of 6000-8000 units of the Yeti in 2011, and has already received 1000 bookings for the car. Skoda Auto India currently has 72 dealerships across the country and plans to increase that number to 80 by the end of this year. It is priced at Rs 15.40 lakh and Rs 16.62 lakh for the Ambiente and Elegance versions respectively (ex-Delhi). 





Skoda's Yeti SUV has been launched. It has the familiar 140PS 2.0-litre common-rail TDI CR engine that does duty in the Laura under its hood mated to a six-speed transmission and the fourth-generation Haldex four-wheel drive system that is present on the Superb. The ARAI fuel efficiency figure is 17.67kmpl. Skoda is targeting sales of 6000-8000 units of the Yeti in 2011, and has already received 1000 bookings for the car. Skoda Auto India currently has 72 dealerships across the country and plans to increase that number to 80 by the end of this year. It is priced at Rs 15.40 lakh and Rs 16.62 lakh for the Ambiente and Elegance versions respectively (ex-Delhi). 


Here is the press release:

Delhi: 15th November, 2010: ŠkodaAuto India, a fully owned subsidiary of ŠkodaAuto a.s., Czech Republic and one of the most promising automobile companies in India, today announced, launch of the 1st SUV in its product line- The Yeti. Borrowing from the illustrious Škoda lineage, the Yeti integrates some of the best solutions from each model in the Škoda range to offer a unique mix of safety, functionality and comfort in a signature modern exterior and interior design. The highly anticipated YETI, Škoda’s international best seller is attractively priced at 14.98 lakhs (Ex Showroom Maharashtra).

 

With the launch of Škoda Yeti, ŠkodaAuto India expands its product range and hence catering to a wider target audience. Ever since the first showcase of the Yeti at the AutoExpo early this year, the Škoda Yeti has captured the imagination of auto enthusiasts and customers alike. The Škoda Yeti has all the makings of a cult car in India as it offers comfort & ride quality of a premium sedan while offering fun, technology & functionality of a premium SUV. The smartly priced Škoda Yeti will attract India’s young and increasingly auto-enthusiastic consumers by offering additional technology and multi-role capability.

 

ŠkodaAuto India has received numerous customer enquiries even before the commercial launch of the car. One of the most interesting aspects of the response is that customer enthusiasm for Škoda Yeti is spread nationally and not restricted to a particular region unlike the traditional SUV market.

 

Speaking on the launch, Mr. Thomas Kuehl, Board Member & Director, Sales & Marketing, ŠkodaAuto India said, “It has always been Škoda’s endeavor to offer unmatched driving experience, and the new Škoda Yeti is a perfect testimony of this. The Indian consumer will truly get to experience a capable off roader combined with the adaptability of a compact SUV and comfort of a premium sedan for the first time. The Yeti will create a NEW SUV segment between the existing premium and low cost offers. This unique proposition together with an unrivaled price point gives us the confidence that the Škoda Yeti would attract a new host of customers and reiterate the brand loyalty amongst the existing customers. We are very proud to state that our Yeti will reliably transport its passengers not only to work but will be a pleasant and reliable companion on trips for fun and active relaxation.” 

He further added “In the compact SUV segment, the Yeti has set new standards internationally, due to its off-road design features, high quality materials, intelligent ergonomics and outstanding equipment. We are confident that Škoda Yeti will alter the perspective associated with traditional SUVs that consume more fuel and emit high emissions and offer a completely new SUV concept for India. It is positioned as a capable and an accomplished SUV that reflects the ‘go anywhere’ attitude of the owner and his/her will to succeed. The positioning statement (The Right of Way) resonates with the determination to succeed against all odds and the belief that nothing can stop the willing from attaining their goals.”

 

The Škoda Yeti is powered by a 2.0 Litre TDI CR engine, which generates maximum power of 140 bhp at 4200 rpm. The fully synchronized six-speed manual transmission gives complete power and control to the driver. The high-pressure direct injection technology system promises optimized performance, great mileage of 17.67Kmph as per ARAI, combined with excellent. Škoda Yeti is a proud proof that even an SUV can achieve low consumption and emissions.


PRICING OF ŠKODA YETI

 INR ex showroom Maharashtra                                  INR ex showroom New Delhi

Ambiente     14,98,001                                             Ambiente       15,40,324

Elegance      16,18,000                                             Elegance        16,62,721

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